This project is a refreshed packaging design for Nestea, aimed at giving the brand a more modern and tropical visual identity across three unique flavors: pineapple, custard apple, and dragon fruit.

The goal was to create a bold, eye-catching look that reflects the tea’s fruity character while improving shelf appeal and readability. The new design needed to clearly communicate the product and brand in a way that felt fresh and approachable.

I used a bright, tropical color palette and custom illustrations of each fruit to evoke flavor and energy. After exploring various layouts and dielines, I developed mockups for both the box and stix formats. The final result is a clean, vibrant design that balances branding with functionality.