Alo Gelato is a playful and sweet gelato brand designed to feel approachable and fun. The identity was created to appeal to a younger audience and work well across various platforms, from packaging to social media.

The goal was to develop a cohesive and flexible brand system that could stand out in a competitive dessert market. It needed to be visually distinctive, easy to recognize, and adaptable across different formats and sizes.

I began with mood boards and sketches to explore the visual direction. The final style guide included a characterful logo, warm colours like Raspberry Red and Caramel Yellow, and the Marvin Round typeface. The system was designed to be consistent, friendly, and easily applied across both print and digital materials.